Case Study: Vodacom NXT LVL Levels Up With 8.6 Million YouthIn Trends
Vodacom NXTLVL reached in excess of 8.6 million South African youth by tapping into the power of South Africa’s hottest young student influencers to drive the new youth tariff plan. With a data offering easy on students’ wallets, NXTLVL was infiltrating and activating at every touch point of students’ world, thanks to influencers taking the brand to social events, on campus and boosting the offering on their social media platforms. Thanks to the influencer program, Vodacom exceeded its original target of NXT LVL customers by 56%! Check out how this influencer collaboration positioned NXTLVL as a sought after mobile offering for SA’s youth!
- The Ultimate Top Up
To keep Vodacom NXTLVL on top of everyone’s agenda, influencers were tasked with constantly raising the brand’s profile and were challenged with ideating a range of entertaining activities to keep students talking. Sights were set on signing up thousands of students to its NXTLVL tariff plan and this could only be done by creating opportunities to keep the conversation going.
Apart from making sure the team consisted of youth relevant influencers that could support each other in the NXTLVL agenda, the brand added to influencer efforts with their own platforms. This included the addition of a Vodacom NXTLVL tv show on DSTV channel 161, with grooming opportunities for youth who showed the potential to represent the brand.
- Always Connected
The campaign was the ultimate collaboration of the Vodacom brand and relevant influencers in changing perceptions of the brand amongst students. Taking a constant barometer of the team’s progress and making adjustments as the campaign grew, not only helped the brand to reach its objectives, but keep the campaign trending for all the right reasons – a total of 5 times, to be exact!
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