Mobile devices are an additional limb
In SA Student Spend Report 2014According to the SA Student Media Consumption Survey 2014, 89% of students who took part within the survey had a personal cellphone.
Presently student’s mobile devices are viewed as their best and most intimate friend and for some it is constantly attached to them, always within arms reach and hardly ever gets switched off. Students engage on mobile devices on a constant basis subsequently utilizing and taping into usage and communication via student’s mobile devices offers great appeal.
Based on the extensive important, student’s mobile devices are viewed as an investment and ensuring and persuading students that a particular phone is a ROI will aid in attracting students to a mobile device. At present 4 key mobile brands stand out: iPhone, Samsung, Blackberry and Nokia, all denoting and communicating very unique differences and personas.
Check out more trends that have come out of the SA Student Media Consumption Survey 2014 at this link