SA Student Spend Report 2014 PresentationIn SA Student Spend Report 2014
In our 2014 Student Spend Research report, we discovered some interesting insights when it comes to students and money – Where do they get it from? Where do they spend it? Are they saving any of it.
Contrary to popular belief, the South African student market and is spending more than the average South African consumer, with a potential collective spend of R41.1b per annum (increasing by just over 4% from last year’s potential spend of R39.5b).
10 things you didn’t know about student spending
1.Students are short-term spenders, not long term planners
2.Students are STILL spending more than the average South African
3.Students’ source of income is mainly parents and family
4.Students save for ‘rainy days’
5.Girls are spending more than guys
6.Students from different ethnic backgrounds spend differently
7.The highest value student purchase is cell phones
8.Students and credit – students are still in debt
9.Students are concerned about the safety of online shopping
10.14% of students are unbanked