Social media gave rise to typologies

In SA Student social media report 2014

The SA Student Media Consumption Survey 2014 revealed that 4 clear consumer typologies are apparent within the world of social media.

These typologies were founded on ones level of engagement as well as degree of interaction.

On the outskirts we get the deadweights: These consumers are unaware or have neglected social media platforms, in essence they are non-believers. Their relationship to social media can be likened to an Ex. Thereafter, the observers: These consumers are aware and spectate on a cognitive level. Their relationship can be likened to a distant relative, who they see occasionally but don’t have a repo with. Then the partakers: These consumers are real followers and appreciate social media. They share and convey a strong sentiment about it. Their relationship can be likened to a friend. And finally the supporters: These consumers actively partake, comment and advocate social media platforms. Their relationship can be likened to a sibling or close friend.

Check out more trends that have come out of the SA Student Media Consumption Survey 2014 at this link