Some brands get it and others don’t

In SA Student social media report 2014

The SA Student Media Consumption Survey 2014 revealed that for the most students adverts on social media sights, like TV are felt to be invasive and an irritation, however, if relayed indirectly, non invasively, smartly, are current, relevant and rule breakers can offer students appeal and share-ability. Admittedly, the capability for an advert to go viral on social media is far greater then TVC, therefore it was seen to hold greater appeal and credibility, particularly if your friends had liked an ad too or everyone was talking about it. Check out more trends that have come out of the SA Student Media Consumption Survey 2014 at this link