Understanding What “Digital” Really Means
In TrendsIf I asked you to describe what “Digital” means or entails would you be able to answer? For some it would mean technology. Perhaps the internet. Social media. SEO. The devices you use every day such as cellphones, computers and tablets. Getting to grips with the full gambit is actually quite tricky to find. And learning about each of these is even trickier. There are just too many fragmented resources out there and it’s hard to know what’s any good. Lucky for you, you’ve come across this article.
After one morning visiting Carat (the #1 Global Media Network and leader in digital solutions), MD Celia Collins shared that her and her team had just completed the online Digital courses provided by Circus Street (www.circusstreet.com)
Circus street cover the full gambit of Digital, so if you were unsure what the umbrella term covers here it is and this is what their online lessons cover:
- Internet Jargon
- Digital trading, ad operations and targeting
- Search engine optimisation (SEO)
- Mobile marketing
- Social media
- Digital brand planning
- Programmatic advertising (brilliant !)
- Big Data
- Online Video marketing
- Content marketing
- Ad tech
Each of the lessons take about an hour to complete, they are primarily video based with additional download resources available and post assessments to measure how much you are learning. Circus street have taken a lot of time to compress the vast digital landscape into easily digestible and beautifully presented lessons. Their animation and graphics team deserve big kudos !
By the time you complete the course you’ll be a guru on understanding digital broadly and will be a hit at the next cocktail part when you throw out words like “programmatic” or “big data” (hope you’re single when you do it, because it’s guaranteed to get you lucky)
You can sign up to enjoy many of the lessons for free in the 14 day trial, but the true value is going for the full package. For some it may be a bit pricey at £59p.m or roughly R1120p.m (min 12 months), and in my opinion it’s worth it !
For more info visit www.circusstreet.com